Last updated: 18 September 2026

Inner City Metals (“we”, “us”, “our”) respects your privacy. This policy explains what personal information we collect through this website, why we collect it, and how it’s handled. This policy applies to innercitymetals.com.au and covers our two yards at Abbotsford and Laverton North, Victoria.

What we collect

When you submit an enquiry or quote request through this website, we collect:

  • Your name
  • Your email address
  • Your phone number
  • Any message or details you provide about your enquiry
  • Any image you choose to upload with a quote request

We also automatically collect standard website usage data — pages visited, general location (city/region level), device and browser type — through Google Analytics, as described below.

How we use it

Information submitted through our contact and quote forms is used only to respond to your enquiry — for example, to give you a price estimate, arrange a pickup, or answer a question. It is stored securely on our website’s database and emailed to our team so we can follow up. We do not use it for marketing unless you separately opt in, and we do not sell your information to third parties.

Analytics and cookies

We use Google Analytics (via Google Site Kit) to understand how visitors use this website — which pages are popular, how people find us, and general traffic trends. Google Analytics uses cookies and collects data such as your approximate location, device type, and browsing behaviour on this site. This data is aggregated and is not used to personally identify you. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, or manage cookie preferences through your browser settings.

We are also verified with Google Search Console, which helps us understand how our site appears in Google Search results. Search Console does not collect personal information about individual visitors.

Who we share information with

We don’t sell or rent your personal information. It may be accessed by:

  • Our own staff, to respond to your enquiry
  • Our website hosting provider, who stores the underlying data securely on our behalf
  • Google, through Google Analytics and Search Console, in aggregated/anonymised form as described above

How long we keep it

We keep enquiry and quote request records for as long as reasonably necessary to respond to you and maintain our business records, after which they are deleted or de-identified.

Your rights

Under the Australian Privacy Act 1988, you can ask us what personal information we hold about you, request a correction, or ask us to delete it. To do so, contact us using the details below.

Contact us

If you have questions about this policy or how your information is handled, contact us at admin@innercitymetals.com.au or 0400 442 998.

Changes to this policy

We may update this policy from time to time as our website or practices change. The “last updated” date at the top of this page reflects the most recent revision.